I think this add campaign is really poor but not because it isn't produced well. As most of you know it is a copycat  based off of Apple which has some of the best advertising out there. It was a bold move because Apple did it is so well the first time only a few years ago. T-Moblie's reproduction did not match up. It only makes me think of how great Apple is. They are saying that they think Apple advertising is great by copying them, but then they go and say a bunch of negatives that indirectly point at Apple. They are contradicting themselves.

          I think that T-Mobile thought that pointing out the problems with there competitors would gain them more business and make consumers have a higher image of them, but instead it made many more people think about why they like there competitors. The ad didn't help you retain the reasons why you should like T-Mobile. It is kinda like what they say in the movie Inception, if you tell people not to think about elephants, what you do, you think of elephants. Apple has such a strong love group that now some of those people simply don't like T-Mobile for poking fun at Apple. This ad always leaves me thinking, "What was the point of that? Do they really think that people are going to give up their iPhones and switch to T-Mobile because of this add?" The add offers no compelling argument.  

Paperchase

I have always LOVED notebooks, planners, binders, cards, and all sorts of things like that since I was little. My mom would take me to buy school supplies and I would spend hours finding and organizing the perfect notebooks. So weird I know – but I love it! So when I was in London I found this store called Paperchase. It is the best store ever! It has the COOLEST things! Everything is so well designed and well made – It is hard not to love! I am so sad you can't find their stuff here in the US and the website really doesn't do there products justice. I guess I will just have to go back!